Tata Motors - Growth Hacking
38%
Increase Sales
158%
Social Media
62%
Qualified Leads
About Client
Tata Motors is India's largest automobile manufacturing firm and a trusted brand that works closely with clients to provide innovative solutions.
CAMPAIGN OBJECTIVE
The primary goal is to boost sales and overcome the pandemic’s slowdown. The measurable objective was to optimize digital advertising targeting the bottom funnel event of automobile purchases at the lowest possible cost per lead.
CHALLENGES
- Stiff competition in the market.
- Economic crunch caused by the pandemic
- Decline in people’s interest to purchase
As one of the leading search engine marketing organisations in Coimbatore, Tamil Nadu, dealing with the automotive digital market area for years, it was not difficult for us to create a plan to boost sales. The main aspect, however, was to make the creatives appear and sound more aspirational and useful. We wanted to reach as many individuals as possible from the accessible target demographic by employing a vernacular marketing approach on both static and video assets. We concentrated on establishing trust among the segmented audience in the most real and appealing way possible. Our strategy was to provide high-impact material that would promote brand-product recall and hence boost lead registrations.
Google Ads
The primary goal is to boost sales and overcome the pandemic’s slowdown. The measurable objective was to optimize digital advertising targeting the bottom funnel event of automobile purchases at the lowest possible cost per lead.
Facebook Ads
To get the desired results, we advertised about our client and their goods on social media sites such as Facebook and Instagram. Through these commercials, we were able to attract new leads and turn them into auto sales.
